The email deliverability checklist for small businesses

Email deliverability decides whether your campaign lands in the inbox or disappears into spam. This checklist covers the basics every sender should get right.

Why does email deliverability matter?

If people never see your email, nothing else matters. Good deliverability protects your sender reputation, so each campaign performs better than the last.

How do I improve email deliverability?

1. Authenticate your domain with SPF, DKIM and DMARC.
2. Only email people who asked to hear from you.
3. Remove bounced and inactive contacts regularly.
4. Include a clear, one-click unsubscribe link.

For example, cleaning a list of old contacts often lifts open rates within weeks. See our plans to start sending.