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The right email for each person

A segment is a saved set of conditions, like “bought twice in the last 90 days and lives in the UK”. It updates on its own as people act, so the right email always reaches the right group.

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Conditions you can actually use

Combine any of these with all or any, and nest groups for more complex rules:

  • Who they are: name, company, location, birthday or any custom property you add, like plan or total spent.
  • How they subscribed: email status, source (form, import, API, integration), date added and consent date.
  • Tags and lists: has a tag, is in a list, or not.
  • What they did: opened, clicked, submitted a form, or any event such as Placed order, at least a number of times, within a number of days.

As you build, you see how many contacts match, so you can tell straight away whether a segment is too narrow to be worth an email.

Segments people use every week

  • Engaged subscribers

    Opened or clicked in the last 60 days. Send your most frequent emails here to protect your sender reputation.

  • First-time buyers

    Placed exactly one order. A good audience for a “how to get the most from it” email.

  • Repeat customers

    Three or more orders, or a high value in a property such as “total spent” synced from your systems.

  • Going quiet

    No opens in 120 days. The audience for a win-back flow, and for a pause after that.

  • Local

    Lives in a city or region, for events, openings and delivery news.

  • Interested in a topic

    Clicked a link about a product range, tagged automatically by a flow.

Questions and answers

What is the difference between a list and a segment?

A list is a group people join (for example by signing up to your newsletter). A segment is a filter over all your contacts that updates itself. Use lists for what people chose and segments for what you know about them.

Can a segment start an automation?

Yes. The “Enters a segment” trigger starts a flow for each contact the moment they match, and you can choose whether people who already match are included.

Do segments update in real time?

Yes, where it matters: a segment is evaluated at the moment you send, so a campaign always reaches the people who match right then. The contact count shown in the list is refreshed every hour.

Keep reading

Works well with

  • Email marketing

    Grow a list of people who asked to hear from you, and send them email they look forward to.

  • Email automation

    Build a flow once and it greets, reminds and follows up with every contact who qualifies.

  • Campaigns

    Design, test, schedule and send newsletters and announcements to exactly the right people.

Try it with your own list

The free plan has no time limit. Import your contacts, add a form and send your first campaign today.

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