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Email marketing for online shops

Connect your Shopify or WooCommerce store and your customers, orders and checkouts flow in automatically. Recover abandoned checkouts, thank first-time buyers and bring back customers who haven’t ordered in a while.

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Your store’s data, working in your email

Once your store is connected, each customer becomes a contact, and every order and checkout is recorded as an event on their timeline. That means you can:

  • Start flows from store events, like Started checkout without a matching Placed order;
  • Build segments from purchases, like “ordered three times” or “hasn’t ordered in 120 days”;
  • Personalise emails with names and properties from your store.

Customers who opt in at checkout are added with their consent recorded; customers who don’t are kept as contacts but not emailed with marketing.

The flows that pay for themselves

Set these up in your first week, in this order.

  1. Step 1: Abandoned checkout

    One hour after a checkout is left, a friendly reminder with the items; a second the next day.

  2. Step 2: Welcome

    For new subscribers: who you are, your best sellers and, if you use them, a first-order code.

  3. Step 3: Post-purchase

    Thank first-time buyers, explain care or use, and ask for a review two weeks later.

  4. Step 4: Win-back

    For customers who haven’t ordered in a while: what’s new since their last order.

Built for how shops work

Questions and answers

Which store platforms are supported?

Shopify and WooCommerce connect natively. Other platforms can send customers and orders through the API, or through Zapier or Make.

Will existing customers be emailed automatically?

No. Only customers who agreed to marketing email are subscribed. Everyone else is kept for transactional context and segmentation, but not sent campaigns.

How quickly do abandoned checkouts arrive?

Store webhooks arrive within seconds; a checkout counts as abandoned once the waiting time (an hour by default) passes without an order.

Keep reading

Also built for

  • Small businesses

    Cafés, studios, salons, shops and local services: stay in touch without it taking over your week.

  • Agencies

    One login, a separate workspace for each client, and roles that control who can do what.

Connect your store and recover your first checkout

The connection takes a few minutes. Your first abandoned checkout flow, about half an hour.

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