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Email marketing for small businesses

You don’t have a marketing team, and you don’t need one. Set up a signup form and a welcome email once, send a short update every couple of weeks, and let your regulars hear from you before your competitors reach them.

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An hour a fortnight is enough

Most small businesses don’t need complicated campaigns. They need to stay in touch reliably. A good rhythm looks like this:

  • Once: add a signup form to your website and a sign-up link to your social profiles, and switch on a two-email welcome flow.
  • Every two weeks: send one email with one clear message: what’s new, what’s seasonal, or something useful you know.
  • Once a month: look at which emails got the most clicks and do more of that.

Templates, merge tags and saved segments mean most emails take under 30 minutes to write.

What small businesses use most

  • Hosted signup page

    A link for your Instagram bio, receipts or a QR code at the counter. No website needed.

  • Welcome flow

    Greet every new subscriber automatically, with an offer or your story.

  • Simple newsletters

    Start from a template and change the words and pictures.

  • Local segments

    Email only people near a location about an event or opening.

  • Team access

    Invite a colleague with only the permissions they need.

  • Free plan

    Start without paying and upgrade only when your list grows.

Questions and answers

I only have a few hundred contacts. Is email worth it?

Yes. A few hundred people who chose to hear from you are often worth more than thousands of social followers, because every email reaches them directly. The free plan covers small lists.

What should I write about?

Things your customers would ask you in person: what’s new, what’s in season, how to use what they bought, and the story behind your business. One useful idea per email is plenty.

How often should I send?

Every two to four weeks is a good start. Consistency matters more than frequency: people should recognise your email when it arrives.

Keep reading

Also built for

  • Online shops

    Connect Shopify or WooCommerce and email customers based on what they browse and buy.

  • Agencies

    One login, a separate workspace for each client, and roles that control who can do what.

Try it with your own list

The free plan has no time limit. Import your contacts, add a form and send your first campaign today.

Create a free account